GREEN LIGHT FEATURE

Strategy: 
Lead designer as part of a Ford group acting as the feature owner, researching customer experiences to improve the automaker's products in the future. Designing advanced vehicle features


Goal: 
Design a number of user journeys, design thinking exercises and collaborate with various other groups internally for a future feature which will predict when the traffic light will change. Integrating it the feature layout into future UI cluster designs.   



Journey exploration of the use cases included creating the following video in Premiere Pro, After Effects and Illustrator then presenting it to the internal client.